This book from Katherine’s Bookshelf is, exactly as the title suggests, an encyclopedia of interior design… from 1947. Hmm. So, what were fashionable home interiors like in 1947? Let’s see:
Having flashbacks to grandma’s house yet? In 1947, Colonial is in. Nothing says 18th Century Colonial like a giant plaid sofa. Also: ashtrays, ashtrays everywhere. There’s an ashtray on every single table and end table in this picture. I like the rug though. I can definitely appreciate a nice hooked rug. It’s huge. All you need to make a hooked rug is a small crochet hook, some burlap, yarn, and time – lots and lots of time.
Basically, the entire book is exactly like this, which points up the problems with many interior decorating and home improvement books. If it’s incredibly fashionable, it’ll go out of fashion eventually. On-trend rapidly mutates into dated, exactly because it’s so evocative of the time period in which it was popular. Warm gray wall paint and white tile are headed that way very soon.
Another interesting aspect is that it’s fundamentally aspirational. Nobody buys a book on home improvement if their home is already improved. You don’t need advice for painting if you’ve already painted. Everything in this book is about how things should be, but aren’t yet. In the same sense that the styles shown within might be evocative of grandma’s house, few people in 1947 actually had houses that already looked like this. Like us, they made do with hand-me-down furniture and their walls were already painted. Not everyone was moving into new houses in Levittown. Some people had apartments, and some people had 1920s Cape Cod houses, or Victorian era townhomes, or shotgun houses. It’s important to read books like The American Woman’s Encyclopedia of Home Decorating to remind ourselves that the actual Mid-Century as it was actually lived in wasn’t entirely Mid-Century Modern. For every hilarious Uranium Red Fiestaware plate, there’s a whole lot of very bland porcelain teacups. Cultural memory is highly selective, filtering through only the most novel and iconic designs. The past as we remember it is not the past as it was lived.
— Article by Katherine, Shawnee